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Search Engine Optimization
We all use search engines such as Google, Yahoo, and Bing, to name a few, on a regular basis to find information that we are looking for on the Internet. These search engines collect information about every web page on every website on the Internet. They then use their own complicated algorithms that considers multiple factors to display the web pages that use the search words that were entered by the person searching for information. These pages are ranked by the search engines based on the criteria in their algorithms. Search engines are constantly changing the algorithms they use to bring information to users.
What does this mean to you and your website? You can have a great looking website, but if the search engines don’t rank your website among the top pages, people won’t find your website. Most people will only search through the first few pages of a search looking for the website that they feel will give them the answers to the information they are looking for.
What is SEO? SEO stands for “search engine optimization.” SEO refers to techniques that help your website rank higher in organic (or “free”) search results, verses paid search results where you can pay to list your website on a search engine so that your website shows up when someone types in a specific keyword or phrase. Organic and paid listings both appear on the search engine, but they are displayed in different locations on the page.
SEO is accomplished by designing your website so that it will satisfy both the algorithms of the search engines and the human editors of the directories. It is the combination of a number of different aspects, including the on page factors built into the website by web designers and the off page factors, such as backlinks, social media and the like. It covers key elements from META tags and keywords to link building or backlinks and competitive analysis.
With (SEO) your website ranking position moves up, thus making your website more visible to people who are looking for your product or service via search engines. If you find what you’re looking for you go to that website. From there your website design and content takes over. In addition to website content and keywords, there are many other practices that can enhance your websites ranking in the search engines.
Some Key Elements of Search Engine Optimization
Bottom Line. A good web design is not enough to rank your website high on search engines. Your website needs to be optimized using search engine optimization techniques and practices. SEO is a complex, sophisticated process that requires a knowledge of those techniques and practices.
Rest assured that when Rosehill designs a website for you we incorporate as many on page factors as we can into your design. That is guaranteed. However, off page factors must not be forgotten, that is why you should allow Rosehill to perform your website maintenance and search engine optimization for you with one of our hosting packages. We can do website submission for search engines as well as web directories.
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SEO